Company Name: American Electric Power AEP

Email Address: smblan@aep.com

Job Description :Cons Programs Mktg Coord - Cons Programs Mktg Coord Sr

 OVERVIEW
This position is responsible for working collaboratively with a team of energy efficiency professionals and external marketing firms to develop marketing strategies and tactics to promote energy efficiency products and energy savings behavior changes to customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent with company brand standards, and is completed on schedule and within budget. This position will also be responsible for performing market analysis, product analysis, and establishing key performance indicators to track the success of each marketing campaign. The position requires a high degree of collaboration to drive customer centric marketing strategies. 

•Work closely with consumer programs team, program implementation teams, branding, corporate communications, analytics, channel marketing and customer services teams to understand and deliver orchestrated, effective marketing.
•Embrace corporate safety and employee culture expectations
•Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.
•Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.
•Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals. Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.
•Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.
•Work collaboratively with the analytics team to conduct analysis of market segmentation to determine targeted customers for various energy efficiency products.
•Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.
•Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.
•May perform other job functions as assigned.

Minimum Requirements
Con Programs Mktg Coord Requirements:
Education: Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.

Experience: Five (5) years experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software (Adobe Creative Suite)

Requirements--Other: Excellent organizational and communication skills
Experience in writing, editing and producing communication material
Proficient in word processing, desktop publishing, electronic communication, and Internet applications

Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook)
Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Consumer Programs Mktg Coord Sr Requirements:
Education: Bachelor's or master's degree in marketing, journalism, business administration, liberal arts or related major.

Experience: Ten (10) years' experience in brand marketing, creative design, and various marketing campaigns inclusive of analytics for effectiveness. 

Requirements--Other:
Excellent organizational and communication skills
Present a portfolio of work that demonstrates extensive writing, editing and producing of communication material
Proficient in word processing, desktop publishing, electronic communication, and Internet applications
Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook)
Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)


 

Website to Apply :  https://www.aep.com/careers/