B2B: Creating a Marketing Plan for OEM Customers
Michael Hopper, Marketing Manager at PACCAR Winch, will discuss the elements of a marketing plan and how they apply to business-to-business and specifically, Original Equipment Manufacturer marketing. He will touch on the following as they apply to OEM marketing plans:
- Customer profiling
- Estimating your value proposition
- Creating your custom marketing plan
- Executing your plan
- Sustaining your business
Michael Hopper is a Marketing professional with ten years of experience. He currently manages marketing functions for a division of PACCAR at PACCAR Winch in Broken Arrow. Michael obtained his BSBA in Marketing from the University of Tulsa in 2006 and he will graduate from Oklahoma State with his MBA in the Spring of 2015. Michael obtained his Six sigma black belt in 2013, Currently serves on the board of the AMA Tulsa Chapter and serves on the board of the Marketing Council of the Association of Equipment Manufactures.
RSVP: TO SAVE YOUR SEAT AND YOUR LUNCH. USE FORM BELOW.
LOCATION: The Summit Club, 15 W. 6th St., (6th & Boulder) 30th Floor
AMA Members & Students: $25 | Non-Members: $40
Walk-Ins (No RSVP): Add $5
Credit/Debit cards or checks are accepted at the event.
"No shows" will be billed. If you can't make it, send a friend in your place to avoid being billed.
PARKING: Free parking in the Bank of America parking garage or the ONEOK garage.
Validate parking at registration table.