“It’s got legs…” – Event Branding that Lives Beyond the Event
Co-Presented by Todd Pyland and Talmadge Powell of Talmadge Powell Creative
Pyland and Powell will present their approach to treating nonprofit fundraising events like marketing campaigns, creating a brand that lives beyond the event itself. Whether you’re interested in event design or looking for creative ideas on integrated campaign strategies, you’ll find something valuable in this conversation.
Local organizations and events that benefit from Talmadge Powell Creative, and that you may be familiar with, are Tulsa CARES, Philbrook Wine Experience, and Alzheimer’s Association. The following strategies and tactics were used by TPC and could be helpful to you as well:
- Integrating traditional and modern techniques in service of a unified message
- Creating an event/campaign brand that leverages a moment in the life of the company brand
- Cultivating one-off events into longterm client relationships
Meet Our Speakers…
Founder, Principal and namesake Talmadge Powell has built his career on providing stellar events for Tulsa’s elite, non-profit organizations, businesses and industry leaders, including Philbrook Museum, Tulsa Ballet, Mental Health Association Oklahoma, the Alzheimer’s Association, St. John Health System, Hilti, Hogan Assessments and the University of Tulsa. Over the course of a decade and a half, Talmadge has built a reputation for offering consistent and genuine value to his clients. Employing individuals with the same intrinsic sense of responsibility has ensured continued success and growth for his company, his clients, and their causes.
As Principal and Creative Director, Todd brings a variety of professional experience to TPC, including brand and marketing strategies for a range of industries including Fortune 500 companies, regional start-ups and local organizations including Nordam, Legacy Jet Center, Tulsa CARES, Tulsa Botanic Garden, Citizens Bank, Cherry Street Farmers Market, Huemanity Cosmetics, KBI Construction and 624 Kitchen. His skills include broadcast, interactive and print design with particular strengths in campaign concepting, branding, collateral development and marketing strategy.