Sharing 6 steal worthy ideas for your next Tradeshow & Conference. Kickstart your trade show strategy with actionable takeaways about emerging trends.
Amanda will discuss:
- What is included in a company’s strategic plan for trade shows
- How to save money when planning for trade show
- How to set and evaluate ROI goals with trade shows
- Case study example to showcase strategic savings
- Hot topics in the trade show arena
- Beacon Technology
- Augmented Reality
- Sponsorships
MEET OUR SPEAKER
Amanda McKinney is an independent Marketing Strategist that works with small businesses acting as their Marketing Director. She creates marketing plans that align with business goals and budget and then hands it over to the client for implementation. She stays involved to help accountability of implementation to increase success.
Before launching AM: Marketing, Amanda worked in marketing at DENTSPLY and Brief Media. But it was her 5-year experience at PennWell that gave her trade show expertise. As the Marketing Manager of several large events, Amanda gained extensive knowledge as to what marketing tactics work/don’t work in the trade show industry.
Amanda is also involved in the Tulsa community heavily through the Junior League of Tulsa. Partnering with local non-profits, the Junior League of Tulsa provides volunteers and volunteer training with a focus women and children in poverty.
