Marketing strategies when lives are at stake: The art of combining a purposeful mission with proven marketing techniques.
Two Healthcare marketing professionals will share the marketing strategy behind a top US BrandIndex brand. You’ll learn how they prioritize and execute the following aspects, so you can relate and apply them to your efforts:
- Start with purpose
- Leverage market research and insights
- Activate grassroots efforts
- Maximize referral sources
- Execute effective surround sound campaigns
Meet our speakers from Cancer Treatment Centers of America:
Heather Gowin is the Director of External Affairs and Communications at Cancer Treatment Centers of America in Tulsa where under her leadership, the vision and strategy is cast and executed for internal and external communications, media relations, public relations, community reputation management, increasing brand awareness, media training, leadership involvement in the community, business development ventures and government affairs. In addition, she oversees the creative art direction for all regional advertising projects, both traditional and digital. Prior to her role at CTCA, she was a VP, Marketing Manager with BOK Financial for eight years. She and Tim have been married for 16 years and adore their two children, Caleb and Kaylee.
Caron Davis is the Director of Regional Development at Cancer Treatment Centers of America in Tulsa where she is responsible for overall new patient growth, which includes paid advertising and key relationship marketing strategies. Caron oversees the execution of community relations, analytics and market insights, patient loyalty program, volunteer program and guest services for the hospital. In addition to her role at CTCA, she serves several local non-profits including The Parent Child Center, The American Heart Association and the Tulsa Regional Chamber. Caron and her husband, Larry, have two boys, Benjamin and Matthew.