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Monthly Luncheon Series: Modern Outdoor Advertising Capabilities and Strategies

  • OU-Schusterman, Learning Center Perkins Auditorium 4502 East 41st Street Tulsa, OK, 74135 United States (map)

Modern Outdoor Advertising Capabilities and Strategies

We will take a look at the capabilities of digital billboards to integrate with social media (Facebook, Instagram, etc.) and other data feeds (Time, Temperature, Sale Listings, etc.) along with a short high-level exploration of why Google, Facebook, and Apple are buying more billboards and the current revenue trends in marketing media throughout the US. 

Takeaway:

  • What's the deal with those digital billboards? (Cost, timing, # of ads, etc.)

  • What are the strengths and limitations of outdoor advertising?

  • When is outdoor advertising worth considering and what does it cost in Tulsa?

  • How does outdoor advertising fit into the overall marketing landscape of 2019 in Tulsa and beyond?


Speaker BIO:


Account Executive for Lamar Outdoor Advertising (NYSE:LAMR) and Sales & Marketing Director for small business Wash-Dry-Fold POS, Ian Gollahon is a digital native, Tulsa native, and has over 15 years experience in sales & marketing. In 2014, Ian brought Tulsa’s first successful “ispots” (digital billboard ads that interact with websites) to market with ORU and Guthrie Green. Having managed over $3 million in advertising purchases since then, Ian strives to be at the forefront of finding the best ROI for the advertisers he serves.

Earlier Event: December 12
AMA Tulsa Holiday Social