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Communicating across borders doesn’t get much tougher than what Kim Morgan does every day for the world’s most popular chicken restaurant brand, Kentucky Fried Chicken (KFC).
What You’ll Learn:
Challenges and opportunities of communicating across cultures and continents.
What’s worked well for KFC in a multicultural, decentralized and matrixed environment
Where KFC has made some missteps along the way and what the brand has learned through the process.
Marketing Tulsa … Bringing the salaries to Tulsa, if we can't get the companies here!
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