AMA Tulsa's November Luncheon

How EMSA is using consumer research to educate and create engagement with citizens 

Case Study + Interactive: First, hear the case study. Second, share your marketing wisdom.

Kelli Bruer, Director of Communications for EMSA, will take us through a relatable case study to Tulsans and Communicators. Following extended negative coverage in the media, EMSA turned to consumer research to identify core perceptions and misconceptions about its image, products and services to create an integrated marketing and public and community relations plan to educate and engage the citizens it serves. The presentation is a case study presenting the data and the resulting strategic and creative campaigns.

Key Takeaways:

 - How to know when you need consumer research

 - How to know what types of consumer research to use

 - How to create an integrated plan, messaging and creative to address research results

Kelli Bruer is the Director of Communications and Public Relations at Emergency Medical Services Authority (EMSA). In her current position, she oversees all public and media relations, crisis response, employee communications and government relations for the ambulance trust in Tulsa and Oklahoma City, including marketing and membership communications for the organization’s subscription program EMSAcare. 

Her experience reaches beyond the health care sector, spanning two decades in marketing and communications for manufacturing to retail companies. As the public relations manager for Cherokee Nation Entertainment, she and her team developed and executed an international PR campaign involving the rebranding of the company’s flagship resort property into the Hard Rock Hotel & Casino Tulsa.

Bruer graduated with a Bachelor of Science degree in Business Administration with an emphasis in Marketing from the University of Tulsa. She is a board member of the Tulsa chapter of PRSA Tulsa and has been an advisory or intern board member for a variety of local organizations, including Citizen CPR and Child Abuse Network. She is a graduate of Leadership Tulsa, Class 47.

RSVP: To save your seat and lunch. Using form below.

LOCATION: The Summit Club, 15 W. 6th St., (6th & Boulder) 30th Floor

PAYMENT:

AMA Members & Students: $25 | Non-Members: $40

Walk-Ins (No RSVP): Add $5

Credit/Debit cards or checks are accepted at the event.

No shows will be billed.  If you can't make it, send a friend in your place to avoid being billed.

PARKING: Free parking in the Bank of America parking garage or the ONEOK garage.

Validate parking at registration table.

ANNUAL SPONSOR: CP Solutions

RSVP Online by Noon Tuesday, Nov. 18th, 2014