Case Study: Project Zero: 2016, Marketing & Communications Campaign
Rachel Anderson, APR, Vice President at Schnake Turnbo Frank, will join us to discuss the firm’s approach to the Zero: 2016 Tulsa public education campaign. Zero: 2016 is a national initiative with a goal to end chronic and veteran homelessness in communities across the country, including Tulsa. However, Tulsa has a leg up on other communities thanks to a public education campaign funded by a local foundation.
Schnake Turnbo Frank launched the 20-month public education campaign with an event in June 2015 and efforts include strategic relationship-building, research, a website and social media strategy, earned media, speakers’ bureau, PSAs, internal communications and other tactics.
Rachel will present the following in this case study:
- marketing and communications plan
- successes and challenges so far with the campaign
- why a comprehensive plan should integrate marketing, communications and public relations.
LOCATION: The Summit Club: 15 W 6th St., 30th Floor, Tulsa, OK 74119
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