Engaging Consumers in an Evolving Media Landscape, presented by Dana Haynie, Assistant Vice President of Growth for Cancer Treatment Centers of America (CTCA)
Like many industries, the healthcare environment has drastically changed and it forced Cancer Treatment Centers of America to rethink how they communicate with consumers. Consumers are more informed, more empowered and have an endless amount of information at their fingertips. Given this shift, CTCA changed how they communicate, where they communicate, what they communicate and how they position themselves as a brand overall.
Key Takeaways:
- The importance of evolving your media mix, content strategy and communication channels
- How the consumer is currently accessing and consuming information
- Ways to think innovatively to adapt to a rapidly changing market place
Dana Haynie is the Assistant Vice President of Growth for Cancer Treatment Centers of America (CTCA) at Southwestern Regional Medical Center in Tulsa, Oklahoma. Mrs. Haynie currently oversees the Growth team at CTCA in Tulsa, which includes the Communications, Physician Relations, Advertising, Marketing, Public Affairs, Key Market Development, Community Outreach, Loyalty and all other marketing-related areas for the hospital. CTCA was recently ranked as the #4 Best Perceived Brand by BrandIndex.
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