Presented by Mike Koehler, CEO and Chief Strategist of Smirk New Media
The rapid change in social media means always trying to stay a step ahead. With platforms like Facebook and Twitter now beholden to stockholders, paying to get in front of the right audience on a social platform is just as important as the content you create. How should your brand do the best of both? By digging deep into the types of content that are working on the best on the platforms right now, and looking at the effective ways that audience targeting can boost engagement and drive business.
Mike will share the following key take-aways to inform your decisions and keep you in the know:
- What content is working best on social media platforms right now
- What about video (and now live video) on sites like Facebook and apps like Periscope
- The importance of geographics, demographics and affinity targeting on social media
- How to use effective calls to action
Mike Koehler is the president and chief strategist at Smirk New Media LLC, a consulting firm he launched in July 2010.
For more than 15 years, Mike has helped tell stories and transform the way content is delivered to audiences online. At Smirk New Media, Mike and his team help companies connect with their audiences online using great content and proven strategies. Smirk is recognized as one of the largest and fastest-growing digital consulting firms in the region.
He speaks around the country about how to use social media tools and integrate them into marketing and public relations plans. He also continues to innovate the way social media strategy is developed and executed - launching SocialNetworkStaffing.net in 2014 to recruit, train and place digital marketers at in-house corporate jobs.
He will be sharing his knowledge and insight with Tulsa's American Marketing Association on September 17, 2015.
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