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Mastering an Inbound Content Strategy for the Buyer's Journey

  • The Summit Club Tulsa 15 West 6th Street Tulsa, OK, 74119 United States (map)

Mastering an Inbound Content Strategy for the Buyer's Journey

Speaker: Megan Conley, Content Marketing Strategist for HubSpot

Inbound is about creating marketing that people actually love. Yet, too often marketers begin writing without properly evaluating their target customer, brand story, and competitors. In this talk, she will cover how to build a content strategy around your buyer personas and reshape the way you decide what content to create. Megan will explain and share the following for you to apply to or enhance your current marketing activities:

  • Content marketing is vital for a healthy marketing funnel, but without a defined strategy, your content may fall flat
  • To build a content strategy from the ground up, you'll need to evaluate your company, customers, and competitors
  • Content exists to build trust with your brand, and should be what drives your prospects from one stage of the buyer's journey to the next
  • A content mission statement should be the culmination of your content strategy research, and will ultimately be the litmus test of what content you do and do not create

Megan Conley is a Content Marketing Strategist for HubSpot where she coordinates and produces multimedia content campaigns to drive traffic and leads. To learn more about her and connect, visit her on Twitter and LinkedIn.

Twitter: @Megan_Conley_


BONUS! Tulsa’s HubSpot User Group (HUG) will have a follow-up, more in-depth conversation on Friday November 18, 2016 from 3-5 pm, that builds upon Megan’s talk from Thursday. Interested in attending both? For more information and registration visit


WHEN: Third Thursday | Nov 17, 2016

WHERE: The Summit Club - Bank of America Building

15 W 6th St, 30th Floor - Tulsa, OK 74119

TIME: 11:30 am to 1 pm

PARKING: In the Bank of America Building - bring in parking ticket for 2 hr. validation

ANNUAL SPONSORS: Cressida DesignsHeckenkemper