Ray Hoyt, President of Visit Tulsa + Tulsa Sports Commission + Tulsa Film and Music, will Discuss Destination Development Strategy Shaping the Future of Urban Tourism.
Developing and adapting an effective marketing strategy requires intentional community collaboration and comprehensive research. Destination Tulsa 2025 positions the Tulsa region to understand research data as a tool to recruit and retain visitors.
Mr. Hoyt will highlight the following during his presentation:
1. Learning from failures
2. Breaking down silos to build collaboration
3. Relying on the research
4. Creating a plan
ABOUT RAY HOYT
With over 30 years of sports and tourism experience, Ray pushes communities, clients, and corporations to envision the next level of every situation. He began the Tucson Sports Commission, wrote the event management process for Disney Sports, elevated the NSGA, and most recently, shifted Tulsa tourism from a $2 million operation to a $7 million industry model. A relentlessly thorough professional, Hoyt'sinfectious passion fuels each project and unifies agendas through the common goal of creating a better community for all involved.
RECOMMENDED: For marketers of all levels, destination marketing professionals, entrepreneurs and businesses relying on tourists, and Tulsans.
JOIN YOUR PEERS AND FRIENDS AT THIS MONTH’S TULSA AMA LUNCHEON, THIRD THURSDAY - JUNE 16th, AT THE SUMMIT CLUB. WE LOOK FORWARD TO SEEING YOU.
PARKING: Free 2 hour parking in the Bank of America parking garage. Validate parking ticket at registration table.
ANNUAL SPONSORS: CP Solutions, Heckenkemper and Cubic
