Casey Sparks, BOK Center Arena’s Assistant General Manager, will look back on the promotional history of the facility, discuss how Tulsa competes for major shows against larger markets, and the “Why’s” of the wins and the loses when competing for touring shows.
Discover why Tulsa is now known as one of the hottest concert destinations in the country and how Casey and her team use the following in attracting them:
- Hyper-targeted and personalized profiling of each highly desired promoter or artist
- Shameless and outrageously awesome promotional stunts
- Engaging the Tulsa community in attracting, welcoming, and bringing back the high-profile shows
As Tulsa’s BOK Center Assistant General Manager, Casey Sparks helps to lead a team of over 90 full-time employees and was recently named one of five recipients of the ‘Generation Next Award’ - an award that honors influential young leaders 35 years old or younger who make a difference in sports, music, conventions, family shows and festivals.
With 15 years of experience in the industry, Casey Sparks began her career in Columbia, SC at the Colonial Life Arena after graduating with a degree in Sport and Entertainment Management. Since then, she was recruited to AT&T Center, a 18,500-seat venue in San Antonio, Texas home of the NBA San Antonio Spurs before moving to Tulsa, Oklahoma. At this location, she was the Regional Director of Sales and Marketing for 17 facilities, including BOK Center, an SMG-managed venue. During her tenure, she led the new arena to a national and international ranked facility for ticket sales. Along the way, she was nominated for Venues Today Top Arena Marketer two years in a row and served as a board member for the Event & Arena Marketing Conference.
Sparks continued her career in Charlottesville, Virginia working for Red Light Management, the largest independent management company in the world, whose roster includes Dave Matthews Band, Phish, Chris Stapleton and many more. There, she was responsible for promoting over 150 events each year at multiple facilities, as well as, leading the national marketing efforts for Third Day, a Grammy award winning Christian rock band.
She returned to SMG as Assistant General Manager and Director of Sales and Marketing for Pensacola Bay Center. Less than 5 months after arrival, Sparks led the charge to rebrand the 27 year-old building from Pensacola Civic Center to Pensacola Bay Center before returning to Tulsa as Assistant General Manger.
The Summit Club - Bank of America Building
15 W 6th St, 30th Floor
Tulsa, OK 74119
In the Bank of America Building - bring in parking ticket for 2 hr. validation