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Paths to Insight: Navigating the Data Maze

  • Tulsa City-County Central Library, Aaronson Auditorium 400 Civic Center Tulsa, OK, 74103 United States (map)

Tulsa City-County Central Library
Aaronson Auditorium
400 Civic Center
Tulsa, OK 74103

New Location This Month!:


Heather Mackay, Founding Consultant of Vital Clarity Consulting

Cutting through the big data clutter by exploring the pros and cons of the many research resources available in order to find the best fit data backbone that supports your business strategies and decision-making.

Key Take Aways:

  • Establish best practices for managing and protecting every step of the research process
  • Explore when and how to use different types of data
  • Determine appropriate vendor support roles and how to detect “snake oil”
  • Optimize data reporting to share clear and actionable results

Get to Know Our Speaker...

Heather Mackay is the Founding Consultant for Vital Clarity Consulting. For well over a decade, Heather has worked with a wide cross-section of the world’s top companies (e.g., ExxonMobil,  PennWell, QuikTrip, Citibank, Target, Pfizer, Samsung, Coca Cola, John Deere, etc.) to help fortify and grow these and other local/regional organizations through robust research-based insights. In addition to research design, analysis and advisement, Heather is an adjunct professor who teaches Business Research Methods and Applications at Becker College as well as Creativity, Innovation and Opportunity at NSU.


AMA Supporting Members $25; Guests $40; Students $25


Up to 2 hours free parking in the Central Library parking garage with ticket validation. Park in lower level to enjoy direct entry to Aaronson Auditorium.