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Luncheon Series: Ignition.  Liftoff.  Accelerating New Product Development

  • The Summit Club 15 West 6th Street Tulsa, OK, 74119 United States (map)

Learn about Speeding up and improving new product development through ideation, innovation, and research with Jerry W. Thomas, President/CEO of Decision Analysts.

Jerry will lead us through a fast-paced (and at times humorous) discussion of...

  • The barriers to new product (or new services) development
  • The use of creative individuals, creative customers, and creative employees to generate new product ideas The ideation and innovation techniques that really work
  • The best types of research to guide and nurture the new product development process
  • Best practices: keys to new product development success

Key Take-Aways: attendees will come away with a better understanding of how to...

  • Use ideation and brainstorming techniques to generate new product ideas
  • Use marketing research techniques to stimulate and guide the new product development process
  • Drive new product development forward in an organization--despite many internal barriers


Jerry W. Thomas is President/CEO of Decision Analyst, one of the largest research and analytic firms in North America. He founded the company in 1978.  He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm’s proprietary research services and related mathematical models.

He has served as a research and analytic consultant to many major companies over the years. He worked in the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, and many new Consumer Package Goods products.  He began his career at Hallmark Cards, working in brand management, and then moved to Kraft Foods brand management, focused on new products.  He next worked at a major national research company, before launching Decision Analyst.

He served on the Board of Directors of CASRO (Council of American Survey Research Organizations) for many years.  He also helped launch the graduate program in marketing research at The University of Texas at Arlington and headed its Advisory Board for many years.  He still serves on that Advisory Board, as well as the Advisory Board for the College of Business at UT Arlington.  He holds an MBA from The University of Texas at Austin and studied graduate economics at SMU.  He is a student of marketing strategy, new product creation, and mathematical modeling.