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The How and Why of Celebrity Spokesman Selection

  • The Summit Club 15 West 6th Street Tulsa, OK, 74119 United States (map)

Speaker: Jennifer Bighorse, Marketing Director, Osage Casinos

So, how do you know when you need to secure THAT CELEBRITY for your org/event?  And then, how do you go about that?  Learn from Jennifer Bighorse, Marketing Director, Osage Casinos.

No stranger to opening casinos, Jennifer Bighorse recently oversaw one of the largest projects of her career - the marketing, publicity and launch of Osage's new $161 million casino just minutes from downtown Tulsa. This entertainment hot spot includes gaming, event centers, on-site brewery and pool. Join us for a luncheon to learn how she developed the marketing plan in one of the country's most competitive casino landscapes.

A few key take-away from this discussion will be:

  • How to stand out in one of the most competitive markets in the country

  • How to get the media to engage in your project and keep their attention

  • Strategies to launch a large-scale project, including media relations, advertising and promotions