Title: Navigating & Negotiating Sponsorships in Collegiate Sporting Events
Topic: Sports Event Marketing & Negotiations
Sporting events are a constant convergence of our time, be it out of the office or in it. The “money games” in athletics as a business means that events count on a revenue stream from sponsorships. These sponsorships are a means to market goods and services of all types. Each opportunity for communicating the message or brand is carefully crafted by the type of event or rights negotiated. Let’s explore a two collegiate events in Tulsa and their unique opportunities.
3-5 “Key Take-Aways”
The “Industry of Sports” is a business. Business principles apply.
Build “Brand Equity” using sports a medium
Right Fitted opportunities to achieve sustainable competitive advantage
Delivery of “value” is helpful at all levels of marketing
Vince Trinidad is the Executive Director of the Tulsa Sports Commission, a division of Tulsa Regional Tourism. He joined the team in September 2013 with a staff of four and a budget of two million dollars. In his sports career, which spans over twenty-years, Vince’s passion and enthusiasm for developing partnerships, economic development, and amateur sport competition has led him to positions in the Southwest, Pacific Northwest, and the South.
Aside from his career in sports, he has lectured on sporting topics at national sporting conferences as well as a three enjoyable semesters as an Adjunct Lecturer for the University of Arizona’s Eller College of Management in Sports Tourism and Sports Marketing. He enjoys being a part of the community by connecting with incredible programs and organizations. He currently sits on the board of directors for Leadership Tulsa (Class 56) and Tulsa Bike Share nonprofit organizations.
Vince is an Arizona native and is a graduate of the University of Arizona. He is married to the former Joanne Frinell. Together, they have been blessed with two, high school age sons and one, elementary school age daughter at Jenks Public Schools. Outside of work, he can be found reading, spending time outdoors, or cheering on his children in their various school and sport activities.
