Integrated Marketing in the B2B Space: Case studies of successful (and not so successful) cross-media campaigns
Abbie Peraza will be sharing case studies from her work at Hilti North America. B2C marketing integration is well covered; but, there is never enough B2B examples to satisfy professional marketers.
What To Expect?
- Challenges (and Joys) of Integrating Online Marketing in a Direct Sales Company
- Campaign Case Studies: Behavioral Marketing and Cross-channel Marketing
- What’s Next: Right Data + Right Content + Marketing Automation
Abbie Peraza is currently the Senior Manager of eBusiness for Hilti North America. She started her career at Hilti in the customer service call center 17 years ago, and has held many positions of increasing responsibility since then. She was on the team that created and launched the very first commerce-enabled Hilti website, and consulted with Hilti Germany and Hilti France to start their online divisions. She served in Hilti headquarters in Switzerland as Global Marketing Head of eBusiness, where she built an marketing competence center to develop and implement online marketing best practices throughout the Hilti world. She and her family love to travel, most recently they learned to surf in Costa Rica.
RSVP: To Save Your Seat and Your Lunch. Use Form Below.
LOCATION: The Summit Club, 15 W. 6th St., (6th & Boulder) 30th Floor
PAYMENT:
AMA Members & Students: $25 | Non-Members: $40
Walk-Ins (No RSVP): Add $5
Credit/Debit cards or checks are accepted at the event.
No shows will be billed. If you can't make it, send a friend in your place to avoid being billed.
PARKING: Free parking in the Bank of America parking garage or the ONEOK garage.
Validate parking at registration table.
ANNUAL SPONSOR: CP Solutions
RSVP Online by Noon Tuesday, Jan. 13th, 2015
