Modern Outdoor Advertising Capabilities and Strategies
We will take a look at the capabilities of digital billboards to integrate with social media (Facebook, Instagram, etc.) and other data feeds (Time, Temperature, Sale Listings, etc.) along with a short high-level exploration of why Google, Facebook, and Apple are buying more billboards and the current revenue trends in marketing media throughout the US.
Takeaway:
What's the deal with those digital billboards? (Cost, timing, # of ads, etc.)
What are the strengths and limitations of outdoor advertising?
When is outdoor advertising worth considering and what does it cost in Tulsa?
How does outdoor advertising fit into the overall marketing landscape of 2019 in Tulsa and beyond?
Presentations provided during the luncheon:
Speaker BIO:
Account Executive for Lamar Outdoor Advertising (NYSE:LAMR) and Sales & Marketing Director for small business Wash-Dry-Fold POS, Ian Gollahon is a digital native, Tulsa native, and has over 15 years experience in sales & marketing. In 2014, Ian brought Tulsa’s first successful “ispots” (digital billboard ads that interact with websites) to market with ORU and Guthrie Green. Having managed over $3 million in advertising purchases since then, Ian strives to be at the forefront of finding the best ROI for the advertisers he serves.
